Cooper Hardware raise brand awareness

It is learned that the kitchen cabinet hardware is an important production component is extremely important part of understanding its function, to create the ideal kitchen. Skye Cup 2009, the first kitchen furniture design competition, the Beijing kitchen furniture industry received considerable quantity and quality of awards.
Kitchen cabinet hardware is an important production component, on March 9 during a designer salon, Cooper was invited to a lot of hardware also see live to understand the cabinet business, and designers to exchange views, and introduced the company their marketing, business philosophy and direction.
Cooper said the hardware manager on behalf of Shun Wendong, cabinet design companies are by way of recommendation marketing, but with hardware as the main business of the Cooper you need from the traditional marketing models to enhance their brand impact.
Shun Wendong said, "We as a new brand to enter China's hardware needs to quickly raise brand awareness in a short time. To this end, we present selected exhibitions, networking, and other print media as a key promotional platform for a few large pieces." It is understood that Cooper entered China since 2008, after several years involved in major domestic well-known show, expanded throughout the agent channel. In addition, the Cooper pairs of sites and print media utilization is very high, "in these media for branding and presentation is essential," said Shun Wendong.
"I feel at the show to promote the role of the corporate branding more directly - we may be able to off-site with clients face to face exchange dealers. And brand publicity you need professional print media and more interactive Internet media to help with. "Shun Wendong said.
Only from the network, in addition to text, we little is known about this contest: What is their work? Award-winning designer who owned enterprises as the Which? The competition is also what the industry, gain? ... ... A variety of questions to make kitchen furniture associations, and a lot of websites found them to hold a specific designer Sharon is very necessary. March 9, in a lot of websites live room, in Beijing's award-winning designer and associations, business representatives come together to share with you the story behind the contest.
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